GCP Software | Engage
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Engage

…ENSURES THAT YOU CAN USE YOUR DATA EASILY, FOR AN OUTSTANDING CUSTOMER EXPERIENCE THAT WILL ENSURE CUSTOMER LOYALTY AND CROSS-SELLING OPPORTUNITIES, AND MAKES YOUR DIGITAL CHANNELS TO DELIVER MORE VALUE FOR YOU AND YOUR CLIENT.

Engage is a message and campaign server offering a robust set of capabilities to design, send, manage personalised messages, and interact with customers before or after the firewall.

It converts data from banks’ back end systems, business analytics or AI into customer oriented messages and converts customer response back into the banks back office.

Included with Engage are system development kits (SDK’s) for mobile and internet to support integration with the existing digital channels, so no replacement of channels or framework is required.

Engage platform is already integrated with the GCP mobile App and Hub.

KEY BENEFITS

  • Engage handles all types of communication. A two-way, in and out-platform communication and two main types of messaging: targeted — based on segmentation and defined campaign and moment specific — based on the action of the client.
  • All types of messages to the digital channels from a single, integrated control point.
  • Full omni-channel capabilities – communication through major digital touchpoints and message chaining to stimulate use of numerous channels to ensure reach without compromising the client’s convenience.
  • Wide range of messaging technologies, such as e-mail and SMS/MMS, push and wearable device notifications, in-platform messaging and Interactive Visual to ensure interactivity, instant response and non-intrusive context.
  • Interactive and direct campaign responses and the metrics representing valuable behavioural information.

MODULES OF THE ENGAGE PLATFORM

Editor:

  • Manage message content across secure internet banking, mobile apps, mobile phones.
  • Define and maintain rules of engagement.
  • Design interactivity forms.

Manager:

  • Launches, schedules and executes engagement services.
  • Provides communication between Engage components and with external systems.

Analyst:

  • Consolidates demographic, behavioural and social data under single customer view.
  • Applies data analytics tools for micro-segmenting.
  • Collects metrics & feedback towards engagement optimisation.